// Book comparison

The Design of Everyday Things vs How to Win Friends and Influence People

Which should you read? A side-by-side comparison of The Design of Everyday Things by Don Norman and How to Win Friends and Influence People by Dale Carnegie.

At a glance

The Design of Everyday Things How to Win Friends and Influence People
Rating ★ 4.9/5 ★ 4.9/5
Pages 368 288
Reading time ~9.2 h ~7.2 h
Published 1988 1936
Author Don Norman Dale Carnegie
Category Marketing y ventas Liderazgo
Publisher Basic Books Simon & Schuster

Choose The Design of Everyday Things if…

  • You're interested in marketing y ventas.
  • You want the higher-rated book (4.9/5).
  • You want the more recent perspective (1988).

Choose How to Win Friends and Influence People if…

  • You're interested in liderazgo.
  • You prefer a shorter read (~7.2 hours).

Key takeaways — The Design of Everyday Things

  • Prioriza la Discoverability y el Feedback, asegurando que cada elemento de tu producto señale claramente su función y brinde confirmación inmediata de las acciones del usuario.
  • Alinea el diseño de tu producto con el Modelo Mental del Usuario, reconociendo que las personas interactúan con la tecnología a partir de experiencias previas y analogías intuitivas.
  • Usa Constraints como un Escudo Estratégico, limitando a propósito las opciones del usuario para evitar errores catastróficos y guiar al cliente por el camino más eficiente hacia el éxito.
Read full The Design of Everyday Things summary →

Key takeaways — How to Win Friends and Influence People

  • Practica el Aprecio radical identificando y reconociendo las fortalezas sinceras de los integrantes de tu equipo, que es la forma más efectiva de inspirar alto desempeño y lealtad.
  • Domina la Empatía para ponerse en el lugar del otro buscando siempre comprender las motivaciones y necesidades de tus partes interesadas antes de intentar persuadirlas hacia tu postura estratégica.
  • Evita la Crítica directa y, en su lugar, usa métodos indirectos para señalar errores, asegurando que preserves la dignidad de la otra persona y mantengas un entorno de trabajo colaborativo.
Read full How to Win Friends and Influence People summary →

The verdict

If you want the higher-rated, more acclaimed read, start with The Design of Everyday Things. If you specifically need liderazgo, How to Win Friends and Influence People is the better fit. Both summaries are free — no signup required.

❓ FAQ

Is The Design of Everyday Things or How to Win Friends and Influence People better? +

The Design of Everyday Things has the higher reader rating (4.9/5 vs 4.9/5), but "better" depends on your goal. The Design of Everyday Things focuses on marketing y ventas, while How to Win Friends and Influence People focuses on liderazgo. See the verdict below.

Which is shorter, The Design of Everyday Things or How to Win Friends and Influence People? +

How to Win Friends and Influence People is shorter (288 pages, ~7.2 hours) compared to The Design of Everyday Things (368 pages, ~9.2 hours).

Should I read The Design of Everyday Things or How to Win Friends and Influence People first? +

If you want the quicker, higher-rated read, start with The Design of Everyday Things. Otherwise read whichever matches your current goal — both summaries are free on BookHub.